Introduction

Creative Advertising S1 Program aims to provide good creative education for future creative people in the advertising industry, allowing them to work together in creative teams to produce the best contemporary visual design for advertising.

In this Program, future students will learn how visual communication design artworks are created and about the formulation of creative ideas needed in commercials based on design theories and historical perspectives.

We will help students strengthen their design ability and idea creation by providing classes in marketing introduction, consumer psychology, copywriting, and media. That way, students will have a good understanding of a complete and thorough commercial campaign.

Catalog 2016 (PDF), Catalog 2017 (PDF),Catalog 2018 (PDF), Catalog 2019 (PDF), Catalog 2020 (PDF), Catalog 2021 (PDF)

Vision and Mission

Vision

A world-class Visual Communication Design department, delivering world-challenge-ready designers with distinctive features in local values and maximizing information technology.

Mission

The missions of Visual Communication Design are to:

  1. Educating visual communicators in the fields of new media, animation, and creative advertising who highly exemplify creative spirit and commitment to professional attitudes;
  2. Preparing students for strategic positions in service industries with a strong sense of ethics and entrepreneurship as a contribution to society at large;
  3. Improving the quality of life of Indonesians and the international community through good design;
  4. Recognizing and rewarding the most creative and value-adding talents;
  5. Conducting professional services and designing creative products in visual communication design fields with an emphasis on the application of knowledge to society.

Program Objective

The objectives of the program are:

  1. To provide students with principal know-how of creative visual communication, its historical and cultural significance, and its core technology. Together they should form in each student a solid ground for well-informed practice or further study;
  2. To educate graduates who are capable of producing Creative Advertising portfolios that vividly demonstrate workmanship, creativity, conceptual insights, and attitudes of a professional design standard.

Student Outcomes

After completing the study, graduates are:

  1. Able to create printed and digital Visual Communication Design work that has added value and aesthetics, to overcome identity problems, mass communication, and competition problems by stakeholders;
  2. Able to conduct research and idea exploration to set the objectives, communication target, and Visual Communication Design prototype solutions that can overcome identity problems, mass communication, and considering the ethical, history, cultural, and social consequences and regulations;
  3. Able to analyze the level of material utilization efficiency and time in the production process of each selected alternative solution prototype of Visual Communication Design, without changing the essence and aesthetic design;
  4. Able to communicate Visual Communication Design prototype alternative solutions independently or in groups in verbal form, graphical, written, and communicative models with analog or digital techniques by selected appropriate communication rules;
  5. Able to build a business in the visual communication field;
  6. Able to develop creative ideas that set fort cultural values and local indigeneity as his/ her national identity;
  7. Able to use information technology to support creativity to explore advertising media;
  8. Able to use product values and consumer needs to produce relevant visual communication ideas;
  9. Able to apply interdisciplinary knowledge and skills in developing alternative solutions for problem-solving.

Prospective Career of the Graduates

After graduating from this Program, there are so many promising career paths in the creative industry that are ready to be occupied. Most graduates are now working in advertising agencies, e-commerce businesses, design studios, photography studios, illustration studios, production houses, event organizers, media industries, and in-house design at companies. Some of them were even able to commence their own start-up creative business.

Future career paths:

  1. Art Director
  2. Graphic Designer
  3. Commercial Photographer
  4. Digital Imaging Artist
  5. Illustrator
  6. Videographer
  7. Creative Entrepreneurs