Panda GoGo is a creative visual campaign designed to increase brand awareness for Hungry Panda after transitioning from an offline store to an online-based business. Inspired by Gen-Z’s interest in gacha culture and interactive experiences, the campaign transforms an ordinary Chinese-style chicken rice box into a playful food adventure. Each Panda GoGo box is connected to a digital point-collecting application and surprise gacha rewards, encouraging users to scan, play, collect points, and engage with the brand in a fun and memorable way. Through bold typography, retro-inspired visuals, playful mascots, and game-like interactions, the campaign aims to create a more exciting dining experience while strengthening audience engagement and online presence.

“Picnic with My Husband” A campaign that encourages people to slow down and create meaningful moments while enjoying Lunch For My Husband whether with a partner, friends, or family. The idea uses the concept of a picnic as a symbol of slowing down, breathing, and taking a break from the fast pace of urban life. Through this campaign, the sandwich becomes more than just a product. It becomes part of a moment.

“Final Touch of Your Day” merupakan kampanye untuk Luella yang memposisikan Luella bukan hanya sebagai produk tas, tetapi juga sebagai final touch yang melengkapi outfit, mood, dan rasa percaya diri dalam keseharian perempuan. Melalui visual yang soft, playful, dan terinspirasi dari elemen lucky charm, kampanye ini bertujuan membangun koneksi emosional yang lebih kuat dan memorable dengan target audience.

Membangun identitas jamu dalam dunia fantasi agar bisa di terima lebih mudah oleh generasi muda. Jamu berperan sebagai "potion" dalam dunia game sebagai penambah kekuatan.

A campaign encouraging Gen-Z to take their eco-friendly actions further, proving that small steps can create a big impact. By combining simplicity with sustainability, Boolet empowers Gen-Z to make the world a better place. Brief set by Dentsu Creative.

“Takut tambah dewasa” adalah keresahan yang umum dirasakan banyak orang. Karena dunia kerja sering dipandang monoton dan menakutkan, campaign ini hadir untuk meromantisasi corporate life sebagai babak hidup yang lebih indah dan menyenangkan. What if, Kita meromantisasikan dunia kerja selayaknya seperti dunia panggung. Ternyata hal-hal biasa yang kita sering anggap monoton bisa jadi suatu hal yang luar biasa.

Pagi hari bisa terasa berbeda bagi setiap orang. Bagi para pekerja, pagi sering kali menjadi momen penuh kesibukan ketika rencana tidak berjalan sesuai rencana. Fitbreak Protein Oatmeal hadir sebagai solusi sarapan praktis dan bergizi agar rutinitas pagi tetap terasa lebih ringan tanpa perlu ikutan ribet.

STREETIQUETTE:The Streets and Their Labels

Concept LEGIT, Not Just Good. It’s Right is an integrated wellness campaign created for With Alinea Healthy Catering, built on the insight that not everything labeled or perceived as “healthy” is necessarily right for the body. The campaign challenges the perception of healthy eating by shifting the focus from appearance and trends toward balanced nutrition, proper portions, and sustainable wellness habits. Objective To educate office workers that not everything that looks good or appears healthy is necessarily right for the body. Healthy eating is not only about appearance, taste, or trends, but about choosing meals that genuinely support the body’s needs and daily energy. The campaign aims to bridge awareness into action through educational content, direct meal experiences, and wellness-driven lifestyle activations. Process The campaign was developed through a four-phase journey based on the AIDA framework — Attention, Interest, Desire, and Action. Beginning with everyday office touchpoints that challenge common assumptions about healthy food, the campaign gradually builds understanding through educational content, introduces direct meal experiences through Right Bite tasting, and concludes with a wellness activation in collaboration with a Pilates Studio to encourage long-term healthy habits.